Are your clients an asset or a debt?
Being able to assess a client’s suitability and the long term benefits of the relationship are vital if you want to create an optimal client base and super-charge your business. But how can you tell if clients are an asset or a hidden cost? Are your clients: Constantly asking for additional work but not paying […]Read more
The fastest way to boost your reputation
Creating new relationships is paramount to profitability and a successful business. But is all new business an asset to your company and how do you justify turning away potential clients? Logically, the more clients you have the better your business. But this is not necessarily true. More of the right clients can supercharge your bottom […]Read more
It’s fast, free and easy, and it may win you more clients than you realise! And yes, it’s your smile. When you first meet a potential client, your body language will subconsciously tell them more about you than anything you may say. And your face carries the biggest impact of all. Remember, people will forget […]Read more
How quickly will you reach your goals?
Behavioural flexibility is a key character trait for success, and this is never more true than in business and sales today. If you lack the ability to think and behave in response to unexpected situations, your sales interactions will be stilted, dogmatic and uncomfortable for both you and your clients. But what is behavioural flexibility […]Read more
How attractive are you really? Beauty is in the eye of the beholder but real attractiveness lies in the brain.
Because of the way our brains work, people often subconsciously decide whether or not they like us before we’ve even spoken to them. Physical beauty is certainly helpful when it comes to first impressions but in the long term, it’s how you make people feel that really counts in the attractiveness stakes. Building trust and […]Read more
The Neuroscience of Decision-Making: The Best 3 ways to create a Positive Outcome
Decision-making is the crux of sales. In any sales situation, your ultimate aim is for your client to make a decision. Ideally they will make an informed and balanced decision that, while it may not be in your favour, is acknowledged by both parties as the right decision. But what is the neuroscience behind decision-making? […]Read more
The Neuroscience of Brain Freeze: discover 5 quick steps to control your nerves
While stand-up comedy and sales don’t have a lot in common, first impressions really count for both the comedian and the sales person. A nervous start to either performance will affect everyone, creating a tough audience. Being able to control your own nerves and emotions will go along way toward the success of your performance […]Read more
No matter what you are selling, are you offering hope?
The human capacity for hope is limitless. Utilising hope as part of your sales strategy will set you apart from your competition. It will place you at the forefront, influentially leading sales, not reactively chasing leads. Leaders with influence are able to deliver their message with a clarity and accuracy that leaves no room for […]Read more
Three steps to crafting powerful metaphors
Using a brilliant metaphor when talking to clients will elevate your old-school sales pitch to a brilliant results producing sales message. But how do you create a metaphor that works perfectly for you? You need DAD. No, not your father… Direct Appropriate Directed Direct – Metaphor needs to pack a punch. It is a […]Read more
Metaphor, your secret sales superpower
Explaining your product or service to potential clients can be an awkward, tongue-tied experience. Adding more words to an already verbose spiel, you plough on regardless but as you see their eyes glaze over, you feel the disinterest and you know you’ve lost another sale. Crafting a sharp, succinct sales message is essential to winning […]Read more