How contrast equals faster sales decisions

on July 18, 2013 Sales Success with 0 comments

When selling to the Instinctual Brain, create contrast. Less choice = faster sales decisions. We develop product offerings; service levels and pricing options in order to give our clients’ choice. But is this really helping anyone? Consider this: You walk into the laundry and your washing machine has thrown in the towel. Problem: You have […]

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