on August 29, 2013 Communication Mastery with 0 comments

One of your more complex tasks is to create a message that is so simple it cannot fail to be understood. To pare your message back to its very essence, without losing meaning can be a detailed and time-consuming process. It is however, a very necessary process if you wish to increase your sales. Probably […]

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The top 3 ways to prove your credibility

on July 18, 2013 Communication Mastery with 0 comments

No-one will buy from you unless you prove your credibility. Where once your qualifications may have been at the top of a clients list of expectations, they are now far from being number one. In this highly competitive world that we live in, experience, honesty, and congruency are key. If you present these in an […]

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Your three brains – which one makes decisions?

on July 18, 2013 NeuroInfluence with 0 comments

In order to understand how best to sell to your clients, you need to understand a little bit about the physiology of the human brain. All three of them. In the 1960’s Paul D MacLean proposed that the human brain is actually three brains in one: The neocortex – This part of our brain is […]

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How contrast equals faster sales decisions

on July 18, 2013 Sales Success with 0 comments

When selling to the Instinctual Brain, create contrast. Less choice = faster sales decisions. We develop product offerings; service levels and pricing options in order to give our clients’ choice. But is this really helping anyone? Consider this: You walk into the laundry and your washing machine has thrown in the towel. Problem: You have […]

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