by Rachel Bourke | Jul 22, 2022 | Blog, Lead Generation, Small Business Newsletters
A New Approach To Lead Generation “No one can hit their target with their eyes closed.” Paulo CoelhoBefore you can direct anyone toward an action, it is critical to first connect and then affect them emotionally. Only then will they move in and consider... 
by Rachel Bourke | Aug 3, 2021 | Blog, Lead Generation
Why Targeted Lead Generation is Critical to Small Business Effective Lead Generation isn’t about talking to everyone. Creating generic content with vague messages won’t appeal to the right audience. You will waste A LOT of money and time. The key to effective lead... 
by Rachel Bourke | Mar 11, 2021 | Blog, Lead Generation
8 Rules of Audience Targeting for Lead Generation Are you spending countless hours every week doing lead generation on LinkedIn and end up having sales conversations that don’t lead to a yes? Do you feel very stressed about your diminishing bank balance? STOP!...
