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5 Rules For Targeting Your Ideal Customer

5 Rules For Targeting Your Ideal Customer

5 Rules For Targeting Your Ideal Customer Without targeting, how do you find your ideal customer? Targeting is the one thing every business owner must do before anything else. Why? Because targeting brings clarity and confidence. Abraham Lincoln wrote, “Give me...
The business skill you will fail without

The business skill you will fail without

The business skill you will fail without If you don’t have a dedicated sales arm you must have dedicated sales skills. The story of the starving artist is not uncommon. And we all know of people who are unfathomably talented,  and who have years and years of solid...
Sales maker or order taker, which one are you?

Sales maker or order taker, which one are you?

Sales maker or order taker, which one are you? Your choice to be one or the other is the difference between sustainable success and deliberate failure. Order Takers often refer to themselves as great servers. They love to be friends with their clients and although...
Overcoming the price objection

Overcoming the price objection

Overcoming the price objection What is your product or service worth in the mind of your client? There are two ways to increase your value reduce the price raise the benefits. Constantly dropping your price will cut into your margins and threaten the sustainability of...