by Vanessa Gilbert | Nov 17, 2020 | Blog, Lead Conversion, Sales Strategy
When you’re in the business of making sales (PS – if you’re a small business owner and there’s no salesperson on your payroll, you’re in the business of making sales), credibility is key. Forget about your qualifications and experience.... 
by Vanessa Gilbert | Oct 14, 2020 | Blog, Lead Conversion, Mindset, Sales Messages, Sales Strategy
When you embrace overcoming sales objections as a secret weapon in your sales toolkit, your ability to convert leads into clients will skyrocket. Whether you’re touching base on that first phone call, or in the final stages of a sales conversation, more often... 
by Vanessa Gilbert | Sep 8, 2020 | Blog, Lead Conversion, Sales Strategy
Without targeting, how do you find your ideal customer? Targeting is the one thing every business owner must do before anything else. Why? Because targeting brings clarity and confidence. Abraham Lincoln wrote, “Give me six hours to chop down a tree and I will... 