Pricing your product and service is a balancing act that requires finding the fine line between what you need to keep running a successful business and what your clients are prepared to pay for your offering. And then there is the additional value you give them – the gift of the unexpected, of surprise. It is this extra value that keeps you in the forefront of their mind.
A freebie isn’t additional value. Our instinctual brain automatically reaches for more of anything that is offered for free. More fridge magnets, more branded balloons, more pens. But people don’t need these things. They don’t remember who gave them or why, they don’t even remember throwing them away.
By offering something of real value, you will create a lasting memory of the feeling that came with that unexpected gift. The builder who vacuums and mops at the end of every day, or the kitchen company who leaves a hamper of food on the brand new counter.
To find your gift of value, look for products or services that add more value to what you have already provided. Your clients will feel that you have really heard and understood what they needed. You are not merely handing out trinkets as a token gesture. Your customers feel you are continuing to value their custom and care about the outcomes. Make it easy for them to come back to you time and time again.