Million Dollar Sales Messages


1 Day Virtual Sales Message Masterclass with Rachel Bourke and Colin Eggins

When leads are scarce, and every dollar counts, everything you say must have a purpose.

In today’s digitally connected world, what you say is more important than what you do. Are you wordy, confusing, harsh or tongue-tied?

When you clearly articulate what makes your business unique, your ability to elegantly lead clients to a sale, without sounding salesy, will be transformed.

Over one day, in a virtual small group masterclass, you will work with Rachel Bourke and Colin Eggins to craft the perfect sales messages for your business.

Million Dollar Messages features

  • 1 Day experiential masterclass session
  • Next event dates:
    Tuesday 15th October 2024, 10am – 5pm AEDT
    Thursday 27th February 2025, 10am – 5pm AEDT
  • $1497 (inc GST)
  • 100% Satisfaction Guarantee

Million Dollar Messages convert leads into clients

Participate in the experiential Million Dollar Messages workshop, and you will create:

  • Bold Statements that attract the ideal and repel the wrong prospects
  • Your Key Sales Messages that will make your website work
  • Sales Messages to sell targeted products and services

“This workshop provides clarity. A step-by-step method that works, regardless of your industry. Rachel and Col break down the maze of sales messaging into clear frameworks. I will certainly highly recommend this training to any business owner wanting to attract the right leads to their business.” 

Mary Sunarho. Creative Director. Connect Mobile Apps.

“Million Dollar Messages helped me focus my thinking on creating sales messages. I now have a mental framework to create sales messages indefinitely. The most unique learning was focusing on the customer and their challenges, rather than on our own qualities. Would highly recommend this workshop for all business owners.” 

Jason Ho. Owner. Hong Kong Dim Sim Kitchen

“A thoroughly thought-provoking workshop that has open my eyes on how to script messages to attract the right client.” 

Brad Lynch. Managing Director. Macnair Pty Ltd

“Thanks Rachel and Colin for a completely eye-opening experience. The advice was practical with lots of examples, insights and a hands-on approach. I really appreciated it”. 

James Riley. Editorial director. InnovationAus.com

“I just wanted to thank you both for a great day! I must say I was very unsure about the day and if I was the right decision to sign up but it was one of the most informative courses that I have ever attended.”

Ramtin Sohrabian – Noble CX

“You taught me to tap into me and the work I do, to deliver in a way that was driven from my heart and not a cheesy line to get clients in. I wouldn’t be as far ahead as I am if I hadn’t had learnt my true sales message. This gave me the confidence I was truly lacking. Let me tell you that opening was delivered to a full workshop on the weekend, and they all left wanting more.”

Angela Symonds – Jumpstart Wellness Centre

“A big THANK YOU to SalesSPACE for an inspiring workshop that has helped me to improve my approach when creating sales messages. I found the session truly inspiring and I gained many valuable ideas that I’ve been able to implement immediately.”

Jane Jackson – Jane Jackson Coach

“Rachel and Col’s insight into the sales messages all around us was profound. Having the opportunity to experience their skills of creating catchy, memorable sales messages on the spot and being able to do less-with-more was an amazing way to learn.”

Chris Freeman – Founder and lead coach at Business Wealth Creation

What you will learn

  • The essential steps to developing compelling sales messages and the world’s best examples to model
  • The secret to creating clear, concise messages targeted to your ideal client
  • The power of claims and how they must be used to compel buyers
  • What your current sales messages are saying about your business
  • What you are subconsciously doing that is turning prospects off
  • Role-play your delivery and gain the confidence to speak influentially and conduct conversations that convert.


Perfect for:

  • Service professionals
  • Small business owners and their teams
  • Thought leaders
  • Sales Professionals wanting to outperform their competition

Your Expert Presenters

Rachel Bourke

Master Sales Trainer

Rachel Bourke is a Master Sales Trainer renowned for her practical, inspirational and no-nonsense style.

Rachel teaches professional and business owners that sales is a service and that confidence comes from clarity. Utilising the Neuroscience of Influence, an advanced application of Neuro Linguistic Programming, Neuro-Semantics and the SalesSPACE Buyer’s Coach® Methodology, she attracts clients that are determined to achieve all-out business success.

With over 25 years’ experience as a business owner, Rachel knows what it takes to succeed.

Her client portfolio includes The NSW Business Chamber, leading small to medium enterprises, prominent thought leaders, speakers, influencers and business owners. Rachel worked internationally for several years teaching advanced skills of influence to senior executives of global banks such as The Royal Bank of Scotland and Morgan Stanley, the general manager of L’Oréal Paris and many more.

Colin Eggins

Sales Strategist

Colin Eggins is a Sales Strategist that has a mind for detail and is renowned for creating and implementing strategies that clients rave about.

Col’s ability to solve problems and determine areas of significant improvement with sometimes subtle changes or thinking outside the square is unsurpassed.

Col holds a Master of Business, is an excellent mathematician and obsessive researcher. He is the driving force behind the strategy that has seen phenomenal growth in SalesSPACE.

Throughout his career, Col has been instrumental to the success of hundreds of clients of all size, including 21 years at Southern Cross Austereo. From small businesses to large corporates such as Nick Scali Furniture, The Good Guys and the Greater Building Society. Col is determined to see business succeed.

“I would like to thank Rachel for sharing her vast experience and valuable insights for creating sales messages that sound professional and work. Rachel is an absolute dynamite and her energy is uplifting and infectious- I was empowered and inspired to get cracking ASAP.”

Irena Geller – downsizeme

“Learning how to impart my personal values as catch-phrases for my unique business was very exciting. I learnt a lot about how to speak more concisely and with more confidence. Thank you to SalesSPACE for a great workshop.”

Laura Abley – Torchlight Counselling

“After recently attending SalesSPACE’s messaging workshop I was faced with the confronting knowledge that I knew less about sales messages than I originally thought. I knew I was in the right place at the right time. Thank you, Rachel and Col, for the amazing day.”

Beren Harris – BM at Balance Wealth Creation

Reach Us


Email SalesSPACE