When someone is deciding whether to buy from or refer your business, how easy are you making it for them to feel confident in that decision?

Referrals and buying decisions are built on trust, proof and credibility.

Every credibility asset within your business either strengthens confidence or weakens it. Yet many businesses develop these assets separately, rather than reinforcing each other. The most credible businesses create congruence, where every message, proof point and interaction works together to strengthen trust and influence, creating what we call compounding credibility.

This checklist helps uncover the credibility gaps costing trust, referrals and sales, while outlining the assets that position your business as the obvious choice in the market.