
SalesSPACE 2025!
Expect Bigger Impact and Smarter Growth
Every January, we set lofty goals, only to watch them get buried under endless to-dos and distractions. And let’s be real—those ‘transformational’ events you’ve attended before often leave you inspired but overwhelmed, with no real progress to show for it.
SalesSPACE 2025! changes the game
This isn’t just an event. It’s where industry leaders, experts, speakers and ambitious business owners come to achieve breakthroughs that stick.
Why SalesSPACE 2025! is Different
For two days, you’ll step out of the daily grind and into an environment designed to create clarity, action, and results—right there in the room. You won’t just learn concepts; you’ll implement strategies that fundamentally change the trajectory of your business.
Focused execution and measurable progress
Most events pump you full of inspiration but leave you wondering how to implement it all when you get home. At SalesSPACE2025!, we dive straight into what matters:
- Clarity where it counts: Refine your vision and map out actionable next steps, not wish lists
- Authority and positioning: Learn how to show up as the leader in your field and attract the right opportunities
- Time mastery: Uncover what’s draining your time and how to streamline for smarter growth
Our mission is to help you stop spinning your wheels and start running your business with clarity, intention, and control. This isn’t about cramming more into your schedule. It’s about making every effort count.
Your SalesSPACE 2025! Transformation
Imagine walking away from two days with:
- A renewed sense of purpose and a strategy that aligns with what matters most to you
- Tools and frameworks that allow you to stop guessing and start growing
- A clear understanding of how to leverage your strengths and create predictable, scalable success
But you won’t do it alone. You’ll be in the room with sales strategists Rachel Bourke, Colin Eggins, and an all-star line-up of guest experts, guiding you through thought provoking, practical exercises in real time.
SalesSPACE2025! isn’t theory—it’s results
The Workshops That Take It Further
SalesSPACE 2025! is not only about sales and peak performance – the workshops below will take this event to another level.
Workshop 1:

THE HIGH ACHIEVING MINDSET
We all have the power to succeed, but not everyone is willing to do what it takes.
Peak performance often requires a mindset reset—one that prioritises clarity, intention, and control. To achieve sustainable, high levels of success, you must learn to see yourself through a lens of unwavering focus and commitment.
As Marie Forleo, a globally recognised entrepreneur, says, “Creating success means balancing your love of starting something with a habit of finishing them.”
Nothing is more critical than focus. If you fail to reach your goal, it’s because somewhere along the way, your focus was “broken.” In the words of peak performance guru Tony Robbins, “Focus is power; a truly focused person can accomplish more than 100 others who are simply interested.”
At its core, success is driven by decisions. Your life isn’t shaped by the hand you’re dealt but by the choices you make with those cards.
Your decisions decide destiny.
What You’ll Gain
- Learn to cultivate unshakable focus: Discover how to channel your energy and attention to consistently achieve your goals, even amidst distractions
- Master the art of follow-through: Transform from a great starter to a powerful finisher by developing habits that ensure success
- Empower your decision-making: Understand how your choices shape your future and gain tools to make decisions that align with your highest potential
What You’ll Learn
- The Art of Unwavering Focus: Discover techniques to eliminate distractions and create mental clarity for peak performance
- The Science of Finishing Strong: Develop systems and habits that ensure you consistently follow through on your goals
- The Impact of Decisions on Your Destiny: Explore the connection between daily choices and long-term success and learn how to make decisions with intention and confidence
This session is about preparing yourself mentally, strategically, and organisationally to become sustainably successful. It’s time to balance your ambition with focused execution and turn your true potential into tangible results.

About Rachel Bourke
For a bankable career, it is critical to engage a Master Sales Trainer and Mentor. Although in business you must wear many hats, ultimately sales will determine your success.
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Renowned for a practical and no-nonsense style, Rachel attracts clients determined to be the best.
Having worked internationally teaching advanced skills of influence to directors of global banks and the general manager of L’Oréal Paris, her current clients include ambitious thought leaders, speakers, prominent influencers, professionals, trainers and educators.
Rachel is the author of the upcoming book The YES Zone – “Be easy to buy from and impossible to say no to!”
As the co-founder and head trainer at SalesSPACE, Rachel utilises the Neuroscience of Influence, an advanced application of Neuro Linguistic Programming, and the SalesSPACE Buyer’s Coach® Methodology, to change the way people do business.
Workshop 2:

SUPERIOR MONEY MINDSET
Redefine Your Relationship with Money for a Wealthier Life
Imagine waking up every morning feeling confident and in control of your financial future
No more sleepless nights worrying about money—just clarity, focus, and the tools to build the life you want
Money isn’t just about numbers on a spreadsheet or how much you earn. It’s about how you think, feel, and behave with money. The beliefs you hold about money shape your financial habits, decisions, and ultimately, your outcomes
Let’s uncover the limiting beliefs holding you back and create strategies to align your mindset with your core values and financial goals
What You’ll Gain
- Break Limiting Beliefs: Uncover the patterns stopping you from achieving financial success
- Abundance Strategies: Replace scarcity thinking with actionable wealth-building techniques
- Confidence with Cash: Learn to trust your financial decisions and reduce money-related stress
- Goal Setting for Profitability: Align your ambitions with a clear, results-driven game plan
- Stay Accountable: Build a system to monitor, adjust, and stick to your financial plans
What You’ll Learn
- What is Your Money Story? Why it matters and how to rewrite it
- Overcoming Common Money Blocks: Practical tools to remove obstacles in your financial journey
- The Six Key Steps to Transforming Your Relationship with Money: A step-by-step process for lasting change
- The 8 Money Archetypes: Discover their meaning and how they shape your financial decisions
- The Pillars of Money Mastery: Build a solid foundation for financial success
Your financial freedom starts here.
Are you ready to take the first step toward a confident, abundant future?

About Melissa Cavers
Does the way you think about money make the dollars flock to you like bees to honey, or slip through your fingers like sand in the wind?
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Her journey spans a prestigious graduate program at the Australian Securities Exchange (ASX) and impactful roles in risk and compliance at Commonwealth Bank and Citibank. For the past decade, she’s been the driving force behind Maplefly Money, a business focused on creating practical, results-driven financial solutions.
With a Bachelor of Economics and Finance, a Diploma in Mortgage Broking, and certifications as a Certified Money Coach and Qualified Property Investment Adviser, Melissa blends expert knowledge with a clear, relatable approach. She works with clients to transform their relationship with money, simplify the complex, and design strategies that work for their unique circumstances.
With Melissa, you’ll develop a confident, informed approach to money that helps you achieve financial stability and success on your terms.
Workshop 3:

DISCOVER YOUR 2025 SIGNATURE MESSAGE
How to find an awe-inspiring message that the world NEEDS to hear
Are you ready to step into the spotlight and share the message the world needs to hear? No more second-guessing your expertise. No more missed opportunities. It’s time to create a message that connects, captivates, and converts.
What if you could be known as the go-to expert in your industry, just like Brené Brown is for vulnerability? Imagine being seen as the authority in your field, delivering a message so powerful it leaves your audience hanging on your every word.
This live masterclass, with the exceptional Casey Squires, will help you uncover that awe-inspiring message you’ve been searching for. Whether you dream of speaking on stage, or you’re a speaker and you want to develop a new 2025 Signature Talk, this session will show you how to craft a message that can inspire millions, leave a lasting legacy and silence that little voice inside your head that wonders ‘what’s unique and different about me?’
What You’ll Gain
- Unshakable Confidence: Finally feel assured in your expertise and message, knowing you have something truly valuable to share
- Authority and Recognition: Position yourself as a trusted leader in your field with a message that sets you apart
- Immediate Impact: Walk away with practical tools and strategies you can implement straight away to transform your speaking and influence
- A Lasting Legacy: Build a message that leaves people inspired, engaged, and eager to take action
What You’ll Learn
- The One Big Idea That Builds Authority: Discover why your message’s clarity is the key to becoming a recognised leader
- The Top 4 Time-Wasters to Avoid: Save time and energy by focusing on what truly matters in crafting your message
- The Art of Instant Connection: Learn how to create a message that resonates deeply with your audience and inspires them to act
- The Must-Have Message Matrix: Use this proven framework to find your wow-factor idea so that people will be hanging on your every word and on the edge of their seats with anticipation.
Your audience is waiting for you to step up and share the message only you can deliver. Don’t let overthinking or self-doubt hold you back.

About Casey Squires
Casey is a speaking coach and Signature Talk specialist dedicated to helping women in business stand out as impactful, visionary leaders in their industries through…
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Over the past 15 years, Casey has delivered more than 300 presentations to over 25,000 people. With a flair for content development, project management, and public speaking, she has played a pivotal role in driving company growth, fostering positive team leadership, delivering high-impact content, and engaging audiences on topics ranging from financial freedom to student equity.
Holding a master’s degree in coaching psychology and having trained at one of New York’s top acting schools, Casey has honed the art of crafting and delivering captivating presentations. She understands what it takes to command stage presence, tell compelling stories, and bring psychological truthfulness to every performance.
Passionate about elevating women’s voices to enhance equitable thought leadership in society, Casey is on a mission to empower women to step confidently into the spotlight and make their impact heard.
Workshop 4:

RAPID CONTENT CREATION
3 Hours to Go From Blank Page to Proof-Ready Drafts
Ready to stop overthinking and start creating? This immersive workshop will help you develop six months of content using a seamless blend of old-school techniques and cutting-edge AI tools, without compromising authenticity or quality. Say goodbye to content blocks and hello to a structured, authentic workflow that delivers results.
What You’ll Gain
- A Bank of Ideas: Leave with a treasure trove of topics, ready to fill your content calendar for months
- Streamlined Content Creation: Learn efficient ideation techniques that save time and reduce mental effort
- Confident Authenticity: Develop proof-ready drafts that feel uniquely yours and resonate with your audience
- AI-Powered Precision: Discover how to enhance your AI tools for maximum relevance and impact
What You’ll Learn
Session 1: Ideate to Captivate
1 hour rapid brainstorming to create an endless pool of topic ideas
- Buckle up!
Discover how to fuse old-school techniques with AI tools so your content calendar is full, fast - Deep dive
Refine your audience-centric approach with your deep knowledge of the subconscious concerns of your target market to guarantee engagement and relevance - Lighten the cognitive load
Leave with ideation techniques you can use to effortlessly generate content ideas, leaving you with more brain-power for the important creative work.
Session 2: Concept to Copy
2 hours of intense, hands-on content refinement.
- Train your (AI) dragon
Based on the pre-work, know what to do to make your GPT even better. - Edit for authenticity
AI can get you so far, then it’s up to you to make the content uniquely your own so you attract the right buyers. - Proof-ready drafts
Transform your raw content ideas into well-structured, engaging drafts ready for publication
Your Content Creation Breakthrough Starts Here
This hands-on experience will equip you with tools, strategies, and confidence to conquer your content creation goals.

About Camille Blyth
Elevate your content strategy with Camille Blyth, a sought-after authority in communication and the visionary founder of The Brilliant Content Agency. With over 30 years of expertise, Camille redefines content marketing by…
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Renowned for delivering exceptional results, Camille has collaborated with industry giants like Unilever and Ray White, as well as forward-thinking organisations in renewable energy and finance. Her work earned her international recognition in 2024 as a finalist for the Content Marketing Institute’s prestigious Best E-Newsletter award.
Drawing inspiration from the natural world, Camille’s approach is both innovative and impactful. Her ability to craft strategies that resonate deeply with audiences has cemented her reputation as a leader who helps brands achieve lasting influence and engagement.
Workshop 5:

FROM HIDDEN TO HEADLINE: HOW TO BECOME UNMISSABLE
Hot Tips From a Leading Talent Manager and Publicist
Ever wondered how the most visible leaders in the world—icons like Arianna Huffington, Founder of The Huffington Post and Thrive Global—achieved global recognition? How did they elevate their personal brands to become in-demand for their expertise and ideas?
Amy Springhall, founder of the Visibility Project, didn’t just wonder—she studied them. Because, let’s face it, success leaves clues, and the most admired leaders leave behind the kind of strategies that can work for anyone ready to step up. Instead of spending endless hours on social media or jumping from one networking event to another, Amy believes the key is a more intentional, strategic approach to becoming visible and unforgettable.
What You’ll Gain
- Proven Visibility Strategies: Learn exactly what the most successful global leaders do to make themselves unmissable
- A Personalised Action Plan: Create a visibility strategy tailored to your unique goals and industry
- Confidence and Clarity: Know exactly where to focus your energy to amplify your presence and attract exciting opportunities
- Real-Time Implementation: No fluff—this workshop is about taking action right there and then to start building your profile immediately
What You’ll Learn
- The Secrets Behind Global Visibility: Uncover what leaders like Arianna Huffington do differently to stand out
- How to Attract High-Level Opportunities: Learn to position yourself as the go-to expert in your field without endless social media posting or exhausting networking events
- The Keys to an Intentional Visibility Strategy: Focus on the actions that actually move the needle
- Real-Time Application: This isn’t just theory—Amy will guide you in taking actionable steps during the session to build your presence right away
Whether you’re looking to supercharge your visibility, attract new opportunities, or cement your reputation as an authority in your field, this session is your fast-track to becoming unmissable.
Past participants have raved about this workshop, calling it “thought-provoking” and “one of the best they’ve ever attended.”
Your Time to Shine is Now
Don’t let self-doubt or lack of a visibility strategy hold you back any longer. Reserve your seat today and learn how to position yourself as the go-to expert the world can’t ignore.

About Amy Springhall
Named a rising star finalist in the B&T Women in Media Awards, Amy is not only a communications consultant, business mentor, and engaging speaker, but she is also a…
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With her expertise as a communications consultant and experience in government, politics and public relations roles, Amy helps leaders and business owners to become visible and strategically build their personal brands in a world where individual connections and influence hold significant value. By actively showcasing their expertise, her clients position themselves as thought leaders and attract valuable opportunities.
In addition to her consulting work, Amy’s vibrant energy and communication skills shine through as a MC, host, and speaker.

Amanda Blesing
Championing women to lead and succeed in the C-Suite
“They’ve totally revitalised the way I do business!”
“I started work with Rachel and Col six years ago. Best decision ever! While they are world class at sales, they are also simply stand out when it comes to building a practice that actually works. I simply can’t operate without them now. They’ve totally revitalised the way I do business.”

Tab Leonard
Speaker. High Performance Coach
“They promised clarity and oh man, did they deliver.”
“Every time I have a conversation with either Rachel or Col something shifts, and amazing change happens. I cannot thank them enough for what they bring to every conversation. What they do is simply game changing. The clarity and the preceding action makes the difference I think we are all looking for but cannot always find. What they bring is absolute gold.”

Mark Windust
Author. Sales Expert | Mastermind Business Solutions
“By far the best that I have experienced”
“I was completely blown away with the whole experience. Being in the sales training space myself, I have been on loads of courses and read loads of books on sales effectiveness. The SalesSPACE training is by far the best that I have experienced. I love the attention to detail to every aspect.”
This is your VIP Invitation to attend SalesSPACE 2025!
Only 25 seats will be sold.
When: 13th – 14th February, 2025 —make it happen.
Where: The Urban, St Leonards. Sydney. NSW
Cost: Valued at $1997. EARLY BIRD $997 GST inc (until Monday 23rd December 2024, midnight AEDT).
Enter code SS2025 to claim your Early Bird discount.
$1497 (GST inc) (from Tuesday 24th December 2024, until sold out)
Hurry. Register NOW and secure your seat today.
Only 25 tickets available.
Do what it takes to make 2025 a very different year.
Make it YOUR YEAR for Bigger Impact and Smarter Growth.
Register Here
© 2024 SalesSPACE. All Rights Reserved
Rachel Bourke
For a bankable career, it is critical to engage a Master Sales Trainer and Mentor. Although in business you must wear many hats, ultimately sales will determine your success.
After 30+ years in business, Rachel Bourke knows what it takes to succeed. Like you, she knows the tough decisions, exciting highs and the financial pressures.
Renowned for a practical and no-nonsense style, Rachel attracts clients determined to be the best.
Having worked internationally teaching advanced skills of influence to directors of global banks and the general manager of L’Oréal Paris, her current clients include ambitious thought leaders, speakers, prominent influencers, professionals, trainers and educators.
Rachel is the author of the upcoming book The YES Zone – “Be easy to buy from and impossible to say no to!”
As the co-founder and head trainer at SalesSPACE, Rachel utilises the Neuroscience of Influence, an advanced application of Neuro Linguistic Programming, and the SalesSPACE Buyer’s Coach® Methodology, to change the way people do business.
Colin Eggins
When dollars make the difference, it’s imperative to work with a strategist that has a mind for detail.
Colin Eggins has extensive experience and expertise in sales, strategy, media advertising, and management. After a rewarding 21 years at Southern Cross Austereo, that started in IT and culminated in managing their largest regional TV business unit in Australia, he now devotes his time entirely to the growth and success of SalesSPACE clients.
Clients rave about his ability to solve problems and determine areas of significant improvement with sometimes subtle changes or thinking outside the square. A product of his unique career mix that sets him apart from other Sales Strategists.
Col holds a Master of Business, personally sold over $20M of advertising and was responsible for over $60M of sales across his team at Southern Cross, but rates his highest professional achievement as joining the SalesSPACE team.
At a young age, this brilliant mathematician and obsessive researcher achieved salesman of the year (beating almost 200 others for the title) and more importantly has been the driving force behind the strategy that has seen phenomenal growth in SalesSPACE.
Throughout his career, Col has been instrumental to the success of hundreds of clients of all size. From small businesses to large corporates such as Nick Scali Furniture, The Good Guys and the Greater Building Society. Col is determined to see business succeed.
Rachel Bourke
For bankable sales success it is critical to engage a Master Sales Trainer. One that understands sales is a service and that confidence comes from clarity.
With over 25 years’ experience as a business owner, Rachel knows what it takes to succeed. Like you, she knows the tough decisions, exciting highs and the financial pressures.
Winging it in sales simply won’t cut it, there is a structure that works. You must know exactly what to say and when to say it.
Rachel is renowned for her practical, inspirational and no-nonsense style. Utilising the Neuroscience of Influence, an advanced application of Neuro Linguistic Programming, Neuro-Semantics and the SalesSPACE Buyer’s Coach™ Methodology, she continues to attract clients that are determined to be best.
Her client portfolio includes The NSW Business Chamber, leading small to medium enterprises, prominent influencers, trainers and educators. Rachel worked internationally for several years teaching advanced skills of influence to senior executives of global banks such as The Royal Bank of Scotland and Morgan Stanley, the general manager of L’Oréal Paris and many more.

Colin Eggins
When dollars make the difference, it’s imperative to work with a strategist that has a mind for detail.
Colin Eggins has extensive experience and expertise in sales, strategy, media advertising, and management. After a rewarding 21 years at Southern Cross Austereo, that started in IT and culminated in managing their largest regional TV business unit in Australia, he now devotes his time entirely to the growth and success of SalesSPACE clients.
Clients rave about his ability to solve problems and determine areas of significant improvement with sometimes subtle changes or thinking outside the square. A product of his unique career mix that sets him apart from other Sales Strategists.
Col holds a Master of Business, personally sold over $20M of advertising and was responsible for over $60M of sales across his team at Southern Cross, but rates his highest professional achievement as joining the SalesSPACE team.
At a young age, this brilliant mathematician and obsessive researcher achieved salesman of the year (beating almost 200 others for the title) and more importantly has been the driving force behind the strategy that has seen phenomenal growth in SalesSPACE.
Throughout his career, Col has been instrumental to the success of hundreds of clients of all size. From small businesses to large corporates such as Nick Scali Furniture, The Good Guys and the Greater Building Society. Col is determined to see business succeed.

Colin Eggins
When dollars make the difference, it’s imperative to work with a strategist that has a mind for detail.
Colin Eggins has extensive experience and expertise in sales, strategy, media advertising, and management. After a rewarding 21 years at Southern Cross Austereo, that started in IT and culminated in managing their largest regional TV business unit in Australia, he now devotes his time entirely to the growth and success of SalesSPACE clients.
Clients rave about his ability to solve problems and determine areas of significant improvement with sometimes subtle changes or thinking outside the square. A product of his unique career mix that sets him apart from other Sales Strategists.
Col holds a Master of Business, personally sold over $20M of advertising and was responsible for over $60M of sales across his team at Southern Cross, but rates his highest professional achievement as joining the SalesSPACE team.
Throughout his career, Col has been instrumental to the success of hundreds of clients of all size. From small businesses to large corporates such as Nick Scali Furniture, The Good Guys and the Greater Building Society, Col is determined to see business succeed.
Rachel Bourke
For bankable sales success it is critical to engage a Master Sales Trainer. One that understands sales is a service and that confidence comes from clarity.
With over 25 years’ experience as a business owner, Rachel knows what it takes to succeed. Like you, she knows the tough decisions, exciting highs and the financial pressures.
Winging it in sales simply won’t cut it, there is a structure that works. You must know exactly what to say and when to say it.
Rachel is renowned for her practical, inspirational and no-nonsense style. Utilising the Neuroscience of Influence, an advanced application of Neuro Linguistic Programming, Neuro-Semantics and the SalesSPACE Buyer’s Coach™ Methodology, she continues to attract clients that are determined to be best.
Her client portfolio includes The NSW Business Chamber, leading small to medium enterprises, prominent influencers, trainers and educators. Rachel worked internationally for several years teaching advanced skills of influence to senior executives of global banks such as The Royal Bank of Scotland and Morgan Stanley, the general manager of L’Oréal Paris and many more.
