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5 Rules For Targeting Your Ideal Customer

5 Rules For Targeting Your Ideal Customer

5 Rules For Targeting Your Ideal Customer Without targeting, how do you find your ideal customer? Targeting is the one thing every business owner must do before anything else. Why? Because targeting brings clarity and confidence. Abraham Lincoln wrote, “Give me...
3 Tips To Living In The YES Zone

3 Tips To Living In The YES Zone

3 Tips To Living In The YES Zone When it comes to converting leads into clients, nothing beats a dose of good old-fashioned positivity. When there’s no salesperson on your payroll, you are the salesperson. To be as masterful at selling as you are in your chosen...
How To Be Confident And Speak Like A Doctor

How To Be Confident And Speak Like A Doctor

How To Be Confident And Speak Like A Doctor Small business owners and professional service providers should think of their leads and potential clients as patients. Like patients, leads need someone to help them understand their problem and fix it. If you can fix a...
Overcoming the price objection

Overcoming the price objection

Overcoming the price objection What is your product or service worth in the mind of your client? There are two ways to increase your value reduce the price raise the benefits. Constantly dropping your price will cut into your margins and threaten the sustainability of...