by Rachel Bourke | Jul 22, 2022 | Blog, Lead Generation, Small Business Newsletters
A New Approach To Lead Generation “No one can hit their target with their eyes closed.” Paulo CoelhoBefore you can direct anyone toward an action, it is critical to first connect and then affect them emotionally. Only then will they move in and consider... 
by Rachel Bourke | Aug 3, 2021 | Blog, Lead Generation
Why Targeted Lead Generation is Critical to Small Business Effective Lead Generation isn’t about talking to everyone. Creating generic content with vague messages won’t appeal to the right audience. You will waste A LOT of money and time. The key to effective lead... 
by Rachel Bourke | Mar 31, 2021 | Blog, Sales Strategy, Small Business Newsletters
How To Be Successful In Business and Make Sales Being highly skilled in your chosen field is not enough to truly fulfil your business’ financial potential. To be successful in business, you must know how to hold sales conversations that elegantly influences... 
by Rachel Bourke | Mar 9, 2021 | Blog, Sales Strategy
How to Build A Sales Strategy Consistently hitting your monthly targets as a small business owner is hard. Blindly leading a business may work if you’re the local convenience store in a small town. But if your business goal is to see a decent profit and healthy...
