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Targeting

Nothing makes people respond faster than feeling important.

Targeting makes this easy. Targeting is the collation of the critical information that will attract your ideal clients – like bees to honey. You may have a number a broad products or services that can be used by many different markets however for sales success, you segment narrowly and design messaging to suit.

Your resources are precious. If you’re going to invest in lead generation, make sure it makes you money.

Marketing isn’t about talking to everyone. Creating generic content with vague messages won’t appeal to the right audience. The key to effective marketing is Targeting.

What Can You Achieve by utilising Targeted Sales and Marketing?

Your Resources Are Maximised

Your entire team will be on the same page. If you know who you need to attract, you’ll have a clear direction for all your marketing initiatives.

For example, a clothing line targeting sporty men ages 18 to 28 may integrate specific values into their brand persona. These may include determination, discipline, patience, and confidence. These must reflect everything related to the clothing line—from the logo and slogan to colours and graphics.

Your target market must be able to identify themselves with you. By representing their dreams, their victories, and even their challenges, you validate their feelings. It’s like saying, “Hey, we’re the same, and we can do it together!”.

You’ll Be Able to Build Stronger Relationships

When you reach out to your target market with more personalised messages, you have a far greater chance of getting noticed. The more specific a message is, the more a person feels “seen” and “fully understood”. Just like in real-life situations, we tend to become attached to those who share our struggles, right?

You’ll Stand Out

Once you start uniquely approaching the target market, you’ll be easier to remember. According to 50 statistics, consumers prefer brands that give them a personalised experience.

For example, a real estate ad that says “1 bedroom, one bathroom apartment at the heart of the city” could be more attractive to young adults with no children working in the metro.

Always remember that the key to effective marketing is targeting. Know your market and then craft a unique way to approach them using the power of neuroscience and the leverage of Affective InfluenceTM.

SalesSPACE – Sales Mastery Options

Communication Mastery

Influence determines Income.

The ability to instinctively respond to physical and sensory cues will set your team apart; dramatically improving client satisfaction, retention, referrals and ultimately, your bottom line.

SalesSPACE delivers a bespoke communication mastery approach that will ensure your team can read, lead and influence others.

You will know your clients are being given impeccable attention, every time.

The way we communicate determines how we motivate.

Targeting

Nothing makes people respond faster than feeling important.

Targeting makes this easy.

Targeting is the collation of the critical information that will attract your ideal clients – like bees to honey.

You may have a number a broad products or services that can be used by many different markets however for sales success, you segment narrowly and design messaging to suit.

Your resources are precious.

If you’re going to invest in sales and marketing, make sure it makes you money.

Visual Model Development

A picture says a thousand words.

Never underestimate the power of a visual model. The ability of a well-designed sales model to convey a complex message is astounding.

Take a client’s understanding of your offer from 20% to 100%.

The SalesSPACE model development framework is market leading.

Visual models strongly influence a buyer’s instinctual brain and highlight the contrast between you and your competitors.

Make your value proposition so strong that your price becomes irrelevant.

Million Dollar Messages

Waffle doesn’t work.

Unless you can pinpoint what makes your business a standout in a world of competitors, your sales efforts will fall horribly short.

The language of your business proves your unique selling point. It must be clear, memorable and compelling.

Create a library of powerful and potent messages, tailored to your business, for use in selling, marketing, advertising, email, conversation, websites – in fact, everywhere.

Your bumper sticker statements that will compel people to take action.

NeuroInfluence Sales Intensive

A benchmark sales approach not only reflects a company’s service offering, it defines it.

When every sale counts you must have full confidence in your sales team to provide the highest customer experience possible.

The SalesSPACE system for Seamless SalesTM ensures your clients leave every conversation feeling valued and empowered, leading to higher conversion and increased revenue.

SalesSPACE guarantees a very different approach to selling. A world-class framework designed for high value, contract sales.

Download the In-House Sales Intensive brochure

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