While there is a lot of discussion about discovering your ‘why’ and many systems for articulating this to your clients, the reason why your why is so crucial to your success is an even deeper question that goes beyond just words.
Why are some people so much more inspiring than others? Their purpose appears to be the same, their techniques may not differ greatly but the success of each person can vary wildly from outstanding leadership to bankruptcy and failure.
One of the most powerful reasons why some people are able to inspire and move people over and above others is resonance. Like a solo cellist, the notes of your core beliefs reach beyond the ears, and the neocortex (the thinking brain) and go right to the heart of the ancient reptilian brain.
When a connection is made through the resonance of shared beliefs, it can create a deep and overwhelming sense of kindred spirit – of tribe and of belonging. The more these emotions tap into the base human need – the need to survive – the stronger that sense of belonging, and therefore the tribe, will be.
The fact that humans are essentially tribal establishes the need for leadership, and the role of the leader is to ensure the safety – the survival – of the tribe.
Inspired leaders leave their tribe with no doubts as to their ability to create stability and security. How they do this and what they do it with will vary from leader to leader as well as from situation to situation. Winston Churchill, Jesus, L Ron Hubbard and Adolf Hitler have all lead tribes who believed (rightly or wrongly) that their leader was going to ensure their survival.
Resonance cannot be manufactured. It is a truth that you hold so deeply within you it cannot be altered. By understanding your true beliefs and how they flow through into your why and how they resonate with your clients you can create a tribe who will see you as an inspiring and worthy leader.
Pamelaon February 5, 2014 Reply
Your blog really resonated with me