Write The Right Book
How to create a book that actually makes a difference for you and your business
Virtual Masterclass hosted by
Rachel Bourke
with Verity Craft
Thursday 13th August 2026,
11:00am – 12:15pm AEST
(1:00pm – 2:15pm NZST)
Thinking Partners for Transformational Books
Want to win more clients, stand out as the go-to expert, and make a bigger impact?
Writing a book could be your missing piece.
Join us for this live masterclass designed for thought leaders, speakers, and consultants who want to write a book that positions them as the go-to authority without feeling pushy.
You already have deep expertise, strong ideas, and a mission to make the world a better place. But how do you make sure the world sees you as an authority?
A well-crafted book can:
- Anchor your credibility so you can charge premium rates
- Open doors to bigger speaking, consulting, and media opportunities
- Amplify your message and extend your impact
- Help potential clients “try on” your thinking before working with you
- Become a strategic asset that helps you take your thinking to the next level
This masterclass shows you exactly how to turn your ideas into a book that works – for you, your business, and your readers.
Shortcuts Sell You Short
It’s Free to join us!
What You Will Walk Away With
During this 75-minute Masterclass, you will gain:
- A better-defined target reader: You’ll learn how to get crystal-clear on who your book is for – their worldview, struggles, and what will make them say “Yes, this was written for me.”
- A strategic fit with your business: You’ll see how to make sure your book actually helps you grow your business – so it doesn’t just sit on a shelf
- Clarity on your book’s core idea: You’ll know how to pick the angle your book should take – one that’s aligned with your business and resonates deeply with your people
- A practical roadmap for beginning: You’ll leave with concrete next steps to start writing intentionally, avoid overwhelm, and keep momentum
- Confidence that you can do this: You’ll move from “I don’t know where to start” to knowing that a book is in your future
The Power is in The Plan
It’s Free to join us!
This is for you if:
- You are an expert, consultant, speaker, coach, or thought leader
- You want to build influence, credibility, and clarity
- You’ve been thinking of writing a non-fiction book (or know you should) but don’t know where to begin
- You want a strategic approach – not just “write a chapter” tips
- You want the book to genuinely help your readers (not just be a vanity project)
FAQs
Do I need prior writing or publishing experience?
No, this is for anyone who wants to extend their impact and reach beyond the work they currently do; you don’t have to be a writer.
Should I already know what my book is going to be about?
No, this is relevant whether you’re already clear on what you want to write or you have no idea at all!
I’m not a speaker – can I still benefit?
Absolutely. While Rachel and Verity work with many speakers, the principles here apply to any expert or thought leader wanting to publish strategically.
What if I can’t attend live?
Please register anyway and you’ll receive the replay link and materials.
Will there be interaction/Q&A?
Absolutely! The session is interactive. You’ll have the opportunity to ask questions and get feedback.
Meet your Facilitator
Verity Craft, Intelligent Ink
Books are a powerful vehicle to drive change, and Verity loves nothing more than helping passionate, purpose-driven people bring their great ideas to life in their best book.
Verity and her team at Intelligent Ink work with purpose-driven thought leaders who are struggling to extend their impact beyond their current clients. They’re missing out on the reputation, credibility, and opportunities that being an author brings.
Clients working with Intelligent Ink can expect to write their best book, not just any book. But more than that, they can expect strategic support that will help them be seen as a go-to authority in their field.
We’re excited to welcome Verity into the SalesSPACE community to share her expertise. We are excited for you to understand how a book can help you accelerate the visibility and impact you achieve within your business.
Here’s What Others Have to Say:
Customer Experience Thought Leader
“Thanks so much team for this great workshop! It certainly helped me gain clarity and I’ve got a much better idea of what’s required to get it all done.”
Dr. Bex Bell
Coach & Author
“If you’re passionate, willing to learn, and consistently show up, anyone can write a book – but if I had to go it alone, it would have taken ten times longer.”
Johnny Fimple
Speaker & Coach
“I’ve been working with Intelligent Ink – the book whisperers out of New Zealand. Their system for turning your voice into a book is next level genius!”
Andy Thomson
Founder – Construction Cost Consultants
“What stood out to me was not just the process of planning a book but the clarity it brought about the impact we can all have when we put our stories and knowledge into the right shape.”
A Better Way to a Bigger Impact
Don’t let your ideas stay locked in your head. Use them to build something that builds your reputation, grows your business, and helps you have a bigger impact on the world.
Join us live to start your journey towards your best book.
Register NOW and secure your seat today! It’s FREE to attend.
The Best Outcomes Come from Clever Brains Collaborating
© 2026 SalesSPACE. All Rights Reserved
Rachel Bourke
For a bankable career, it is critical to engage a Master Sales Trainer and Mentor. Although in business you must wear many hats, ultimately sales will determine your success.
After 30+ years in business, Rachel Bourke knows what it takes to succeed. Like you, she knows the tough decisions, exciting highs and the financial pressures.
Renowned for a practical and no-nonsense style, Rachel attracts clients determined to be the best.
Having worked internationally teaching advanced skills of influence to directors of global banks and the general manager of L’Oréal Paris, her current clients include ambitious thought leaders, speakers, prominent influencers, professionals, trainers and educators.
Rachel is the author of the upcoming book The YES Zone – “Be easy to buy from and impossible to say no to!”
As the co-founder and head trainer at SalesSPACE, Rachel utilises the Neuroscience of Influence, an advanced application of Neuro Linguistic Programming, and the SalesSPACE Buyer’s Coach® Methodology, to change the way people do business.
Colin Eggins
When dollars make the difference, it’s imperative to work with a strategist that has a mind for detail.
Colin Eggins has extensive experience and expertise in sales, strategy, media advertising, and management. After a rewarding 21 years at Southern Cross Austereo, that started in IT and culminated in managing their largest regional TV business unit in Australia, he now devotes his time entirely to the growth and success of SalesSPACE clients.
Clients rave about his ability to solve problems and determine areas of significant improvement with sometimes subtle changes or thinking outside the square. A product of his unique career mix that sets him apart from other Sales Strategists.
Col holds a Master of Business, personally sold over $20M of advertising and was responsible for over $60M of sales across his team at Southern Cross, but rates his highest professional achievement as joining the SalesSPACE team.
At a young age, this brilliant mathematician and obsessive researcher achieved salesman of the year (beating almost 200 others for the title) and more importantly has been the driving force behind the strategy that has seen phenomenal growth in SalesSPACE.
Throughout his career, Col has been instrumental to the success of hundreds of clients of all size. From small businesses to large corporates such as Nick Scali Furniture, The Good Guys and the Greater Building Society. Col is determined to see business succeed.
Rachel Bourke
For bankable sales success it is critical to engage a Master Sales Trainer. One that understands sales is a service and that confidence comes from clarity.
With over 25 years’ experience as a business owner, Rachel knows what it takes to succeed. Like you, she knows the tough decisions, exciting highs and the financial pressures.
Winging it in sales simply won’t cut it, there is a structure that works. You must know exactly what to say and when to say it.
Rachel is renowned for her practical, inspirational and no-nonsense style. Utilising the Neuroscience of Influence, an advanced application of Neuro Linguistic Programming, Neuro-Semantics and the SalesSPACE Buyer’s Coach™ Methodology, she continues to attract clients that are determined to be best.
Her client portfolio includes The NSW Business Chamber, leading small to medium enterprises, prominent influencers, trainers and educators. Rachel worked internationally for several years teaching advanced skills of influence to senior executives of global banks such as The Royal Bank of Scotland and Morgan Stanley, the general manager of L’Oréal Paris and many more.
