Stop hiding behind your computer and speak with your clients. We agree that digital communication and social media platforms allow for fast and easy communication with large audiences. But online is a faux relationship. Your audience is looking at you - but you don’t...

Preparation is the key to success – it provides clarity, confidence and conviction. But how much preparation is enough? How much is too much? It is obvious - the higher the stakes, the more preparation you must do. Parachutists prepare diligently as do combat soldiers...

Your choice to be one or the other is the difference between sustainable success and deliberate failure. Order Takers often refer to themselves as great servers. They love to be friends with their clients and although they don’t feel it – are on the back foot in...

What is your product or service worth in the mind of your client? There are two ways to increase your value reduce the price raise the benefits. Constantly dropping your price will cut into your margins and threaten the sustainability of your business. People know...