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I hope they don’t…

I hope they don’t…

Preparation is the key to success – it provides clarity, confidence and conviction. But how much preparation is enough? How much is too much? It is obvious – the higher the stakes, the more preparation you must do. Parachutists prepare diligently as do combat...
Overcoming the price objection

Overcoming the price objection

What is your product or service worth in the mind of your client? There are two ways to increase your value reduce the price raise the benefits. Constantly dropping your price will cut into your margins and threaten the sustainability of your business. People know...