fbpx

Get Offline To Convert Leads Into Clients

Twelve months ago, the world was overwhelmed with choice. Savvy thought leaders and business owners who had a proven sales system in place were converting leads into clients like there was no tomorrow. Fast forward, and it’s hard to believe we’re forced to live our lives online.

The pandemic has stripped us of physical human connection. Last year you could gauge a person’s confidence by the strength of their handshake. A firm grip and one shake would set the tone for an entire sales conversation. Is it possible to achieve that same presence and connection online?

3 strategies to bring the love back into your business

Social distancing shouldn’t stop you from creating real connections. If you spent as much time talking with clients as you did on social media, imagine the difference to your bank balance! Real connection and interaction are basic human needs, and from experience, are more successful at converting leads into clients than digital marketing.

1. Pick up the phone

While digital marketing and social media platforms allow for fast and easy communication with large audiences, it’s one way. Social media cannot replace human interaction, rapport building or an actual connection. Nothing quite compares to being in the presence of someone who listens to your concerns and answers your questions. Stop hiding behind your computer. Pick up the phone and talk with people if you want to convert leads into clients.

2. Invest in a home stage and good webcam

Unless you’re an e-commerce business selling brands that people already know and trust, the digital world will never replace human interaction.

Pre-COVID, how much effort did you put into preparing for a sales meeting? Think about your state of mind, the time spent on personal grooming and the environment where you hosted the meeting.

‘Working from home’ is no excuse to let the wheels fall off the wagon. Dress to impress, set up your stage and open each meeting with your strongest virtual handshake.

3. Send a note

When was the last time you received a personal, handwritten note? Imagine that. Rather than sending a LinkedIn connection, introduce yourself the old-fashioned way. Instead of sending a meeting request, put an invitation in the post. While human interaction can never be replaced, taking your conversation offline will certainly leave a lasting impression.

Convert leads into clients the old fashioned way

Take a moment to remember how you used to do business. The pandemic will end, and on the other side, we’ll see who used their imagination to adapt to the challenge. Even if you’re online, act like you’re offline. No matter the platform, people buy from people they trust. Nothing replaces rapport if your goal is to convert leads into clients.

0 Comments

The Truth About Lead Generation Virtual Workshop

Categories

CRM for Sales Success

In today’s business landscape, social media is a driving force, and content is the critical component of any digital product. It not only informs and adds value for your audience, but the right content also has the power to foster relationships with the right people.

The Secrets to Creating Content that Cuts Through

In today’s business landscape, social media is a driving force, and content is the critical component of any digital product. It not only informs and adds value for your audience, but the right content also has the power to foster relationships with the right people.

The Art of Magnetic Sales Messages

The way you speak positions you and your brand; your messaging must be potent, clear and memorable and invoke emotion in your buyer. The way we construct our sentences changes when we are focused on customer-based communication – it is never about us, always about the customer.

A New Approach To Lead Generation

Before you can direct anyone toward an action, it is critical to first connect and then affect them emotionally. Only then will they move in and consider your recommendation. In order to do this, you must know them inside and out.

How To Attract (Not Repel) Your Ideal Clients On LinkedIn.

Your influence determines your income. Many of our new clients say to us that they work so hard in their business, yet something is missing and they’re just not getting the sales results that they expect – and should be achieving. We highlight the precise type of strategy to use from a sales perspective that will double their revenue in record time.

Self-Publish Your Book. Maximise Your Profits.

It can be said that there is no greater truth than our own. A challenge I so often hear from clients is “how do I convey my expertise succinctly, and to the right audience?” They are looking to communicate their truth, believing strongly in what they do and the knowledge that people should hear it. From conviction, there is clarity.

Books That Drive Rivers of Revenue

"Narrowing your audience takes guts - the best books are written for narrow audiences." Kath WaltersAt SalesSPACE, we pride ourselves on helping...

Why Targeted Lead Generation is Critical to Small Business

Effective Lead Generation isn’t about talking to everyone. Creating generic content with vague messages won’t appeal to the right audience. You will...

10 Ways To Increase Credibility With Prospects

No one will buy from you unless you prove your credibility. How do you gain the confidence and respect of your prospects? You must prove your value....

How To Be Successful In Business
and Make Sales

Being highly skilled in your chosen field is not enough to truly fulfil your business' financial potential. To be successful in business, you must...