Sales maker or order taker, which one are you?

Your choice to be one or the other is the difference between sustainable success and deliberate failure.

Order Takers often refer to themselves as great servers. They love to be friends with their clients and although they don’t feel it – are on the back foot in negotiation.

Put simply, Order Takers are at the mercy of the market and ultimately their competition. When times are good the orders flow but when the market toughens it’s the Sales Makers who do the business.

Sales Makers think of themselves as sales leaders. They are trusted advisors that are still prepared to challenge assumptions and educate a client to make a sale. Mutual respect is high on their agenda.

Order Takers

Wait for leads to call them. Make excuses or complain when they don’t.

Fear questioning. Would never challenge a client and will take no for an answer rather than skillfully helping a client overcome their objections to discover a way forward.

Rely on others for success and are constantly ‘let down’ by their own inaction

“I asked them to set up the meeting but they didn’t….. oh well”

Sales Makers

Embody conviction when faced with objections and explore alternatives

Are perceptive. They know to act on the subtle cues a client displays when feeling unsure.

Create strategies and goals to hold themselves accountable.

But a Sales Maker is much more than that. Sales Makers ‘take ownership’ in a business. (Order Takers? Treat work as nothing more than a job). Sales Makers set strategies in order to exceed targets. (Order Takers? Hope they will get another client in time to pay the bills). Sales Makers consistently improve and refine skills to stay ahead in their field. (Order takers? Keep their fingers crossed and use the same old techniques they’ve used for years). Sales Makers show their clients what is possible, overcome objections and spark inspiration. (Order Takers? Only do as they are asked and fail to impress).

What are you – Sales Maker or Order Taker?

It’s your choice – and so is success!


10 Ways To Increase Credibility With Prospects

No one will buy from you unless you prove your credibility. How do you gain the confidence and respect of your prospects? You must prove your value. If you're a passionate business owner or service professional, believe it or not, you hold a significant advantage!...

How To Be Successful In Business
and Make Sales

Being highly skilled in your chosen field is not enough to truly fulfil your business' financial potential. To be successful in business, you must know how to hold sales conversations that elegantly influences others to decide to buy from you. When your ability to...

8 Rules of Audience Targeting for Lead Generation

Are you spending countless hours every week doing lead generation on LinkedIn and end up having sales conversations that don't lead to a yes? Do you feel very stressed about your diminishing bank balance? STOP! You are talking to the WRONG people because you haven't...

How to Build A Sales Strategy

Consistently hitting your monthly targets as a small business owner is hard. Blindly leading a business may work if you're the local convenience store in a small town. But if your business goal is to see a decent profit and healthy revenue, winging it is not an...

The Ultimate 5-Step Website Credibility Checklist

When you're in the business of making sales (PS - if you're a small business owner and there's no salesperson on your payroll, you're in the business of making sales), credibility is key. Forget about your qualifications and experience. True credibility is achieved by...

5 Strategies To Overcoming Sales Objections

When you embrace overcoming sales objections as a secret weapon in your sales toolkit, your ability to convert leads into clients will skyrocket. Whether you're touching base on that first phone call, or in the final stages of a sales conversation, more often than...

Bold Sales Messages For LinkedIn

To capture the attention of your connections, whether you're commenting on posts or sending InMails through Sales Navigator, your sales messages on LinkedIn must be bold. We're not talking cocky, brash, arrogant or obnoxious. Being bold on LinkedIn is about...

7 Critical Steps to Explode Your Lead Conversion Rate

There's lead conversion, and then there's the SalesSPACE way of doing lead conversion. We're not talking about optimising your landing pages to capture email addresses. These 7 proven strategies to explode your lead conversion rate are for small business owners,...

7 Rules For Crafting the Perfect Elevator Pitch

What is your answer to "What do you do?"If you fumble to respond to that simple question, it's time to craft your perfect elevator pitch.Of all the sales messages in your business, your pitch is the MOST important.Why? It grabs the attention of your prospect, builds...

5 Rules For Targeting Your Ideal Customer

Without targeting, how do you find your ideal customer? Targeting is the one thing every business owner must do before anything else. Why? Because targeting brings clarity and confidence. Abraham Lincoln wrote, "Give me six hours to chop down a tree and I will spend...